Our Team

Lou Schwartz

Lou Schwartz

CEO and Founder

Lou Schwartz has served as Chief Executive Officer for nonprofit and for-profit organizations, driving profitable growth in new markets and in challenging customer markets. He has created innovative business partnerships with Fortune 500 companies as well as with small and mid-size companies enabling the next level of expansion and success. As a lifetime nonprofit board executive, Lou brings business knowledge to the nonprofit sector with business models capable of providing sustainable and growing social returns. He is a graduate of the University of Pittsburgh and has acquired numerous academic and professional certificates.

General Holmes

Jerry Holmes, Major General, U.S. Air Force (Ret.)

National Service / Military Advisor

General Holmes’ distinguished career has included commanding the U.S. AWACS Air Control Wing, being Chief of Staff of a European Allied Air Force, induction into the Oklahoma Aviation and Space Hall of Fame, and serving 13 years as Chairman of U.S. Sen. James Inhofe’s Veteran Task Force. Oklahoma University’s The Jerry Holmes Leadership program for Engineers and Scientists was launched in 2015 in his honor.

Wendy Nelder

Wendy Nelder

Vice President and General Counsel

Wendy Nelderhas created, advised and participated in numerous non-profits, boards and commissions and served as a Deputy City Attorney in San Francisco, Deputy House Counsel for the Shriners Hospitals for Crippled Children; as a member of the San Francisco Community College Foundation; and as a Member of the Sixth Army Advisory Board and the Salvation Army Advisory Board. She has was elected to three terms on the San Francisco Board of Supervisors and having received the highest number of votes cast served as the President of that Board. In 1981, she wrote San Francisco's ’Non-Smokers’ Rights’ Law, the first of its kind, which became the cornerstone of a world movement.

Joseph Holmes

Joseph Holmes

Chief Operating Officer

Joseph Holmes is a community leader and nonprofit champion. As a senior business professional he has worked with Fortune 500 companies and mid-sized local businesses. Because of his strong operations, financial forecasting, and marketing management background, he has been successful at making start ups profitable and existing businesses grow. Joe graduated from Brigham Young University with a BS in Business Management and was awarded a MBA from Boise State University.

Ron Elwood

Ron Elwood


Ron has a Bachelor’s of Science in Accounting and a Masters of Accounting-Tax from BYU. Ron used his experience gained at Ernst and Young to provided direction and oversight as a controller, a Chief Financial Officer, Chief Operating Officer, President and Chief Executive Officer.

Our Vitanya Brain Performance Centers' Partnership Team

Vitanya Wellness Centers
Mike S

Michael Southworth

CEO and Co-Founder

Michael Southworth is a highly successful innovator, business strategist and investor, working in both the private and public markets. For the past twenty five years, involved in start-ups and mergers and acquisitions, he has consulted with hundreds of investors and entrepreneurs about capital structure and strategic positioning.

Dr. Rodney Ray

Dr. Rodney Ray, D.C.


Dr. Rodney Ray, a naturopath and chiropractor, has utilized cutting edge technologies for over fifteen years to innovatively map the body’s complex conditions with a focus on brain fitness, involving tens of thousands of individuals.

Dr. Smith

Dr. Stacey Smith, PhD, CSAT, EMDR

Director of Clinical Outreach

Dr. Stacey Smith is a licensed psychologist in Arizona and Texas with extensive work in the addiction field in residential, PHP, and IOP settings. He has held positions as IOP Director, Clinical Director, and Chief Clinical Officer. Additionally, Dr. Smith has assisted in creation of a randomized clinical trial for research; presented multiple times at professional conferences; and taught at the collegiate level. Dr. Smith trained in EMDR techniques. Most recently, the focus of his work has been the examination of brain functioning and how that relates to healing processes, and how advanced, neuro-technology can play a key role.

Rob Franklin

Rob Franklin, PhD

Director of Product Development

Rob earned his PhD from the University of Michigan in Ann Arbor where he developed electrodes for in vivo neurotransmitter sensing. Following his PhD studies, Rob began his work at Blackrock Microsystems where he has directed a team of engineers in the design and development of implantable, wireless neural interface electronics and novel silicon electrodes for recording and stimulation in the brain. His recent work focuses on custom solutions, high-channel-count neural recording systems and clinical applications for Blackrock’s technology.

Ellen Sohus

Ellen Sohus, MC, LPC, LISAC

Director of Community Relations

Ellen is a Licensed Professional Counselor and a Licensed Independent Substance Abuse Counselor practicing in the mental health field since 1996. She has taught graduate courses on diagnosis and treatment of substance use and addictive disorders at Northern Arizona University. Ellen has extensive experience working with members of the military, law enforcement/first responders, aviation personnel and those working in other high stress fields. Additional training includes Biofeedback, Neuro-feedback, Suicide Prevention and Recovery, Neurobiology of Alcoholism, Opioid Addiction and Treatment and Internet Addiction for Adults and Children.

Bob Hansen

Bob Hansen

VP Corporate Responsibilities and Social Impact

Robert Hanson, MBA, is a next level practitioner who has launched and managed successful capital campaigns of millions of dollars in PPM and Pre-Inc. offerings and charitable gifts. His core competencies include Best Practices in new services and product development; program design, implementation and evaluation; CRM systems, system scaling and market demand evaluation. Robert served with the 82nd Airborne Division, U.S. Army. He received his MBA from the University of New Haven and a BBA from North Carolina Central University.

Phillip Van Guilder

Phillip Van Guilder

VP Regional Sales Development

Philip has been a successful business executive in the high-tech field working with industry leaders and start-up ventures. He has spent the past seventeen years involved with disaster response, including extensive training with CISM, and Advanced Disaster Medicine. He is currently a Site Director with the Denton County Medical Reserve Corp. He has worked in the mental health and addiction field for the past seven years. He is an accomplished AA speaker. He is a U.S. Army combat veteran and a recipient of the U.S. Army Commendation Medal.

Heal the Hero Foundation